A presell page, also called a bridge page or advertorial, sits between an ad and the offer. It tells a story or teaches one idea so the visitor arrives at the sales page already believing.
It is common in affiliate marketing and health products, where cold traffic needs a reason to care before seeing a price.
Do it step by step
- Write it like an article or a personal story, not an ad.
- Introduce the new opportunity and why old ways failed.
- End with one link to the offer.
- Test it against sending traffic straight to the sales page.