The attractive character is the face of the business. People connect with a person faster than a logo. The character shares a backstory, has flaws, has opinions and speaks in parables.
Common identities are the leader, the adventurer, the reporter and the reluctant hero. The Funnel Philosopher is a reluctant hero: a guide who stepped forward because he walked the hard road first.
Do it step by step
- Write your backstory and the lessons it taught you.
- Share flaws that make you relatable.
- Take a stand on what you believe and what you are against.
- Tell parables that make your ideas easy to remember.