A funnel hub looks like a website but works like a funnel. It is for the large share of visitors who did not buy the first time. Every page leads to a lead magnet or an offer.
A typical hub has a home page, an about page that tells the attractive character story, a content hub, a programs page, case studies and reviews, and a lead magnet everywhere.
Do it step by step
- Write the about page as a story, not a resume.
- Put a lead magnet on every page, including the blog posts.
- List your programs in value ladder order.
- Add case studies with real numbers and names when you have permission.
- Link every piece of content back to one next step.