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✦Webinars and Presentations

The One Big Domino

The single belief that, once accepted, makes every other objection fall.

Instead of answering dozens of objections, find the one belief that knocks the rest over. It usually takes this shape: if I can make them believe this new opportunity is the key to what they want, and that they can only get it through me, all other objections fade.

Every part of a presentation should support that one belief.

Do it step by step

  1. Write: if I can make them believe ___, then ___ becomes irrelevant.
  2. Test it with real prospects in conversation.
  3. Build each story around supporting it.