Improvement offers say: this is a better version of what you tried. The buyer remembers that what they tried failed. New opportunity offers say: this is a different path. That gives them hope without making them admit they were wrong.
Frame your offer as a new vehicle. Explain why the old vehicles fail and why this one is different.
Do it step by step
- List the ways your buyer has already tried to solve the problem.
- Explain why each one fails for reasons that are not their fault.
- Name your new way and describe how it works differently.