A downsell catches people who said no to the upsell. It offers a smaller version, a payment plan or a lower price. Many people decline because of price, not interest.
Use it sparingly. One downsell after the biggest upsell is usually enough.
Do it step by step
- Ask why someone might say no: price, time, or too much at once.
- Offer a payment plan, a lite version or a trial.
- Acknowledge the no politely in the headline.