Unboxing funnels used to be called tripwire funnels. A customer buys a small, easy offer and then sees one offer after another, each one opening the next layer of the box.
The front end is designed to get the first yes. Most of the profit comes from the order bump and upsells. Book funnels, cart funnels and paid challenges all belong to this family.
Do it step by step
- Choose a front end offer that is easy to say yes to.
- List what a happy buyer would want next, in order.
- Give each upsell its own page with one offer only.
- Add a downsell for anyone who says no to a big upsell.