Your dream customers already spend time somewhere: podcasts, groups, newsletters, channels, events. The Dream 100 is a list of those people and places. You build relationships with them over time, or you buy your way in with ads that target their audiences.
Working your way in means serving them first: sharing their work, offering value, asking for nothing. Over months, doors open.
Do it step by step
- List 100 people and places your buyers already follow.
- Follow, consume and engage with their work.
- Offer something useful before you ask.
- Pitch a collaboration, interview, or affiliate deal when the relationship is warm.
- Run ads to the audiences of the ones you cannot reach directly.