The four question close is a common challenge and webinar closing tool. Instead of pushing, you ask a series of questions about what they want, what is stopping them, what it would mean to have it and whether they are ready.
People believe what they say more than what they hear.
Do it step by step
- Ask what result they want most.
- Ask what has stopped them so far.
- Ask what it would mean to have that result.
- Ask if they are ready to take the step today.