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✦Glossary

Churn

The share of members or subscribers who cancel in a period.

Lower churn means longer lifetime value.

cancellation rate

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Member Retention

Keep members paying by helping them win early and often.

← Pixel MRR (Monthly Recurring Revenue) →

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The Library About Gus The 100X AI Playbook

Your Perfect Funnel Secrets Agency is an independent, free library written by Gus Fahrendorf, The Funnel Philosopher. It is not affiliated with or endorsed by ClickFunnels or any company or person named here. Everything here is general education, not legal, tax or financial advice. Results depend on you, your offer and your market.