Members cancel when they stop getting value or stop using what they pay for. Retention starts on day one with onboarding and continues with a steady rhythm of new value and community.
Track churn every month. A small drop in churn has a big effect on yearly revenue.
Do it step by step
- Give a quick win in the first week.
- Release new content on a schedule.
- Celebrate member wins publicly.
- Reach out when someone stops logging in.
- Offer pause or downgrade before cancel.