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Control

The current best performing version of a page or funnel.

New versions are tested against it.

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Conversion and Numbers

The Control

The current best version of a funnel, which every test tries to beat.

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The Library About Gus The 100X AI Playbook

Your Perfect Funnel Secrets Agency is an independent, free library written by Gus Fahrendorf, The Funnel Philosopher. It is not affiliated with or endorsed by ClickFunnels or any company or person named here. Everything here is general education, not legal, tax or financial advice. Results depend on you, your offer and your market.