A guarantee tells the buyer they cannot lose. The common forms are a money back guarantee, a results guarantee and a conditional guarantee where they must do the work to qualify.
Stronger guarantees often raise sales more than they raise refunds. Some digital products choose to have no refunds, which is fine if it is stated clearly before purchase.
Do it step by step
- Decide what you can truly stand behind.
- Give it a name and a time frame.
- Place it near every buy button.
- If there is no refund policy, say so plainly at checkout.