Good bonuses are not random extras. Each one solves a specific problem the buyer will face after buying, or answers an objection that might stop them from buying.
A bonus can be worth more to the buyer than the main product if it removes the hardest part of the work.
Do it step by step
- List the objections you hear most.
- Create a bonus that answers each one: a template, a checklist, a call, a swipe file.
- Name each bonus by its result, not its format.
- Make some bonuses available only for fast action.