Guerrilla marketing uses surprise and creativity instead of a big budget: a memorable stunt, a clever sign, a QR code in an unusual place, a street team, a gift to the right person.
It works best when it fits the brand and points to one clear next step.
Do it step by step
- Brainstorm ten unusual places your buyers gather.
- Pick one cheap, memorable idea.
- Add a QR code or short link to a funnel.
- Track how many people come from it.