Direct mail reaches people in their homes, where there is far less competition than in email. Postcards, letters and lumpy mail can drive people to a funnel with a QR code or a short web address.
Track it with a unique landing page or code.
Do it step by step
- Choose a tight list, such as past customers or a neighborhood.
- Make one offer with a deadline.
- Add a QR code to a matching landing page.
- Follow up online with retargeting.