The hero's journey is the story shape behind most great films: a call to adventure, a guide, trials, a dark moment, a transformation and a return with a reward.
In marketing, the customer is the hero and you are the guide. Your funnel maps their journey from where they are to who they become.
Do it step by step
- Describe the hero's ordinary world and their problem.
- Show the call to change.
- Position yourself as the guide with a plan.
- Show the trials and how your offer helps them through.
- Paint the picture of who they become.