PAS is one of the oldest copy formulas. First you state the problem in the reader's words. Then you agitate it by showing what it costs and what happens if it continues. Then you present the solution.
It works because people move away from pain faster than toward pleasure.
Do it step by step
- Write the problem as the reader would describe it.
- Agitate with real costs: money, time, stress, missed chances.
- Present the solution and the first step.