The Funnel Philosopher teaches two journeys that happen at the same time: the journey of achievement, which is the goal, and the journey of transformation, which is who you become. The achievement appears right after the transformation.
If you want a hundred million dollars, you must become the person who can handle it before it will show up. This is why the customer's journey is so valuable, and why the best funnels sell who they become.
Do it step by step
- Write the goal you want.
- Write who you must become to hold it.
- Pick one daily habit of that person and start today.
- Think about what you will do after the goal is reached.