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✦Challenges and Launches

The 100 Day Pressure Launch

Build in public for 100 days, improving one percent a day, then open the doors.

The 100 day pressure launch is a Funnel Philosopher idea. You show up every day for 100 days with content that documents your growth. People follow the transformation, not a polished message. At the end, you open an offer to the audience that watched you grow.

One percent better a day for 100 days compounds to about 2.7 times where you started, roughly 170 percent growth. Price ascension windows, such as a founders club price that rises at set points, reward early action.

Do it step by step

  1. Pick the offer you will open on day 100.
  2. Plan phases: foundation, growth, proof and launch.
  3. Post daily inside your content pillars.
  4. Track one plus one each day so people can see progress.
  5. Open a founders window with a price that rises at set dates.