The sale is not the finish line. Onboarding emails welcome buyers, show them where to start, celebrate the first win and point to the next step.
Good onboarding lowers refunds and raises the number of buyers who buy again.
Do it step by step
- Day 0: welcome, login and the one thing to do first.
- Day 2: a quick win and a story of someone who used it.
- Day 5: the most common mistake and how to avoid it.
- Day 10: ask how it is going and offer the next step.