The stack is a slide or section that builds the offer piece by piece. Each item is shown with its value, and the total grows each time. Then the actual price is revealed, far below the total.
It works because people judge value by comparison. By the time the price appears, it feels small next to everything they get.
Do it step by step
- List the core offer first with its value.
- Add each bonus with a one line benefit and a value.
- Show the whole stack again before the price.
- Reveal the price, then a reason it is so low today.