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✦Building and Tech

Funnel Style Guide

One sheet of colors, fonts and button styles so every page matches.

A style guide lists the brand colors with hex codes, the fonts for headings and body text, button styles and image rules. It keeps a funnel consistent and saves time on every page.

If a client has no brand, sample colors and fonts from a site they love and make one.

Do it step by step

  1. List three to five colors with hex codes.
  2. Choose a heading font and a body font.
  3. Define primary and secondary button styles.
  4. Save logo files and image sizes.