An airport is built for movement. From check in to the gate, every step moves you forward. The coffee before security is an order bump. The seat upgrade at check in is an upsell. The bookstore is a cross sell. The VIP lounge is the high ticket offer.
Nothing is forced, yet everything is placed with purpose. Travelers do not feel tricked. They feel guided. That is the feeling a great funnel creates.
Do it step by step
- Walk through your own funnel as a traveler.
- Find where people stall or get lost.
- Place offers where a traveler would naturally want them.
- Remove anything that feels like a trap.