A funnel map shows the path from traffic to opt-in to purchase to follow up, with every page, offer and email. It reveals gaps before you spend hours building.
Walk through the map as a traveler would walk through an airport. Where would they stop? Where would they get lost?
Do it step by step
- Start with the traffic source.
- Draw each page as a box with its one goal.
- Draw yes and no paths after every offer.
- Add the emails and where they send people.