An order bump is a checkbox near the buy button that adds a related item to the order. It must be explainable in one sentence. If it takes more than one sentence, it is the wrong bump.
Good bumps feel like the obvious companion: the audiobook for the book, rush shipping, a template pack. The bump is often what pays for the ads.
Do it step by step
- Ask: if they are getting this, they may as well get what?
- Price it lower than the main offer, often 20 to 50 percent of it.
- Write a short headline like Yes, add the audiobook for 17 dollars.
- Place it between the payment fields and the submit button.