Average cart value, also called average order value, is the average amount a buyer spends in one checkout path. Raising it is the fastest way to make a funnel profitable.
Common levers are order bumps, upsells, bundles, more of the same at a discount, shipping upgrades and product selectors.
Do it step by step
- Add an order bump if there is none.
- Offer more of the same at a better price as upsell one.
- Offer the next logical product as upsell two.
- Test a bundle option on the order form.