A cart funnel is built for physical products and simple digital offers. It starts with an irresistible offer, adds an order bump, then offers more of the same thing at a better price, then the next logical product.
The main purpose is to build a huge buyer list while covering ad costs. The only number to beat is your own average cart value. Raise it and you can buy more traffic than your competitors.
Do it step by step
- Start with your best selling product as the front end offer.
- Use rush shipping or a small add on as the order bump.
- First upsell: more of the same at a graduated discount.
- Second upsell: the next logical item someone would need after buying the first.
- Use an offer wall as the thank you page to show your other products.