The Library / Challenges and Launches

✦Challenges and Launches

Designing a Challenge

Pick one tangible result, one task per day and an offer that continues the journey.

A great challenge is built backward from the offer. Decide what you will sell at the end, then decide what people must learn and believe first. Each day gives one lesson and one task.

Name it by the result and the time frame. Keep sessions short and make it easy to catch up.

Do it step by step

  1. Write the result: in five days you will have X.
  2. Decide the offer at the end and the beliefs it needs.
  3. Plan days one to five: origin story, the vehicle, internal beliefs, external beliefs, offer.
  4. Plan the VIP upgrade and how VIP members get extra help.
  5. Write daily reminder emails and texts.