Challenge emails do three jobs: get registrants excited before day one, remind them to show up each day, and push the offer at the end. Show up is the hardest part, so remind often.
After the challenge, send replay and cart close emails.
Do it step by step
- Before: welcome, what to prepare, join the group.
- Each day: today's lesson link and task.
- Offer day: the pitch, the stack and the deadline.
- After: replays, testimonials, last chance.