The VIP upgrade is the classic first upsell in a challenge, summit or event. It might include extra coaching calls, recordings, a private group or templates.
VIP buyers are your warmest audience. They are the most likely to buy the main offer at the end.
Do it step by step
- Offer it on the thank you page right after registration.
- Say it is not required, but it will save them hours.
- Deliver extra contact with you inside the VIP group.