Every launch has three phases. Pre launch builds anticipation with content and a waitlist. Open cart makes the offer with a deadline. Close cart drives the final decisions with reminders, proof and last chance messages.
Most sales happen in the first day and the last day of an open cart.
Do it step by step
- Pre launch: two weeks of content and waitlist building.
- Open cart: announce the offer, then share proof daily.
- Final day: three or more reminders, including one in the last hours.
- After: thank buyers and follow up with everyone else.