Benchmarks vary by market and traffic, but rough ranges help you spot problems. Opt-in pages for warm traffic often convert 30 to 50 percent, cold traffic 15 to 30 percent. Front end sales pages often convert 1 to 5 percent. Order bumps are often taken by 20 to 40 percent of buyers, and upsells by 10 to 30 percent.
A rough rule for email lists is about one dollar per subscriber per month for a list that is mailed well. Compare your funnel against itself over time more than against anyone else.
Do it step by step
- Write down your rate for each step.
- Compare to the ranges and find the weakest step.
- Fix that step first.