A split test, or A/B test, sends half your traffic to version A and half to version B. Test one thing at a time so you know what made the difference.
Test the big things first. A common order from easiest to hardest is the overall layout, the hook, the offer and then the story. Give each test enough visitors before deciding.
Do it step by step
- Pick one element: headline, form location, price or video.
- Write a clear guess about which will win and why.
- Split traffic evenly and wait for enough data.
- Keep the winner as the new control and test the next thing.