When a funnel is not working, do not rebuild it. Look at each step's conversion rate and find where people stop. Then ask which part is failing at that step.
If people do not click the ad or open the email, it is the hook. If they land but do not opt in or keep reading, it is the hook or the story. If they read but do not buy, it is the story or the offer. If they buy but ask for refunds, it is delivery.
Do it step by step
- Write down visitors and conversions for every step.
- Find the step with the biggest drop.
- Decide: hook, story or offer?
- Change one thing and measure again.