After the welcome series, many builders send a daily or near daily email. Each one stands alone: a story, a lesson, an opinion, then a link to something you sell. They do not need to connect to each other.
Daily emails keep the relationship warm and your name in the inbox. The money in a list depends on the relationship you keep with it.
Do it step by step
- Keep a notes file of stories from your day.
- Write each email around one point.
- Tie the point to one offer and link to it.
- Write subject lines that make people curious.