Some people start checkout and stop. A short sequence of reminders brings back a meaningful share of them. The first email is helpful and asks if something went wrong. The second restates benefits and the guarantee. The third adds proof and a last chance.
Two step order forms make this possible because step one collects the email.
Do it step by step
- Send email one within an hour: did something happen?
- Send email two the next day: benefits and guarantee.
- Send email three a day later: testimonials and a deadline.
- Stop the sequence the moment they buy.