The soap opera sequence is a welcome series for new leads. Each email opens a story loop and closes it the next day, like a TV series. It introduces you, builds the relationship and makes an offer by the end.
A common order is: deliver the gift and set expectations, share your backstory, reveal the epiphany, show hidden benefits, then make an urgent offer.
Do it step by step
- Email one: deliver the gift, welcome them and tell them what to expect.
- Email two: your dramatic backstory, ending on a cliffhanger.
- Email three: the epiphany, and a link to watch or read more.
- Email four: the hidden benefits people did not expect.
- Email five: the offer with a real deadline.