Holidays give a natural reason for a sale. Plan them weeks ahead: the offer, the calendar of emails and posts, and a waitlist for early access.
Small businesses can compete with big brands by being personal, local and creative instead of only cheaper.
Do it step by step
- Pick the holidays that fit your customers.
- Plan the offer and the deadline.
- Build a waitlist two weeks before.
- Send early access, then public launch, then last chance.