Retargeting uses a pixel on your pages to show ads to people who visited. Since they already know you, the ads cost less and convert better than ads to strangers.
Use it to bring back opt-ins who did not buy, buyers who did not take the upsell and visitors who left the checkout.
Do it step by step
- Install the pixel on every page and set events for leads and purchases.
- Build audiences by step: visited, opted in, started checkout, bought.
- Show each audience the next logical message.
- Cap how often people see the ads so you do not annoy them.