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The Library / Glossary

✦Glossary

Avatar (Dream Customer)

A detailed picture of the one person you are selling to.

Includes their desires, fears, daily life and where they spend time online. Every funnel should have one avatar.

ideal customerbuyer persona

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Philosophy and Mindset

Definiteness of Purpose

One clear aim gives every funnel and every day a direction.

Traffic and Attention

The Dream 100

List the 100 people and places that already gather your ideal customers, then work your way in.

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