Many owners carry the whole business in their head. If they were out for months, sales would stop. Funnels, follow up and documented systems keep selling without them.
Asking an owner what would happen if they were gone for 90 days makes the value of automation clear.
Do it step by step
- Ask: what happens to sales if you are gone for 90 days?
- List what only they can do today.
- Show which parts a funnel and follow up can take over.
- Propose the first system to build.