Workflows run automatically when something happens: an opt-in, a purchase, a click. They tag the contact, send emails, wait, check conditions and move people into the next sequence.
Build them slowly and test each path with a test contact.
Do it step by step
- Write the trigger: what starts it?
- Add a tag first so you can see who entered.
- Add emails with waits between them.
- Add a goal that removes people who buy.
- Test with your own email.