A proposal should restate the client's goal in their words, show the plan, show the price and make the next step obvious. Three options, good, better and best, help clients choose instead of deciding yes or no.
Price by value and scope, not hours.
Do it step by step
- Restate their goal and the cost of the problem.
- Show the plan in clear phases.
- Offer three packages.
- Add a start date and a simple way to accept.