The hook grabs attention just long enough to tell a story. The story builds belief and connects the buyer to the offer. The offer is the result they get, not just the product.
If a funnel is not working, check these three in order. It is almost always the hook, the story or the offer. Mastering these three is the core skill of selling online.
Do it step by step
- Write five hooks for every page and pick the strongest.
- Tell one story that shows the before, the discovery and the after.
- State the offer as the result plus everything that delivers it.
- When results drop, diagnose: are people not stopping (hook), not believing (story) or not buying (offer)?