A hook can be a headline, an image, a thumbnail, the first sentence of a video or a subject line. Its only job is to win enough attention to start the story.
Strong hooks use curiosity, a bold claim, a call out to a specific person, a confession or a promise with stakes. In video, the first three seconds decide almost everything.
Do it step by step
- Write the hook last, after you know the story and offer.
- Try different angles: curiosity, fear, logic, status, confession.
- Keep the first spoken line under three seconds.
- Test hooks before testing anything else.