A waitlist funnel builds demand before a launch. People join to be first in line, often with a founders price or a bonus. It gives you a warm list ready to buy on opening day.
Holiday sales and Black Friday offers work well with waitlists: people join early, get reminders and get early access when the doors open.
Do it step by step
- Describe what is coming and when.
- Give a reason to join now: a lower price, a bonus or limited spots.
- Send short updates that build anticipation.
- Open to the waitlist a day before the public.