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✦Offers and the Value Ladder

High Ticket Offers

Premium offers, often coaching or done for you, sold through conversations.

High ticket offers sit at the top of the value ladder: masterminds, coaching, done for you services and events. They usually sell through applications and phone calls, not order forms.

Proof matters most at this level. Case studies, clear outcomes and a qualifying process build the trust that a large price requires.

Do it step by step

  1. Define the transformation and who it is for.
  2. Gather one or two detailed case studies.
  3. Build an application funnel or a webinar application funnel.
  4. Write a call script that diagnoses before it prescribes.