The Library / Copy, Hooks and Story

✦Copy, Hooks and Story

Handling Objections

Answer the reasons people say no before they say them.

The most common objections are time, money, will it work and will it work for me. A strong sales page, webinar or call answers each one with a story, proof or a feature of the offer.

An FAQ section near the buy button catches the last doubts.

Do it step by step

  1. List every objection you have heard.
  2. Write one story or proof point for each.
  3. Place answers where the doubt appears.
  4. Add an FAQ next to the final button.