People react to how an offer is framed. Buy one get one often beats half off. A free bonus often beats a discount because it keeps the price anchored. Round numbers feel premium, and specific numbers feel calculated and honest.
Deadlines and limited quantities raise action when they are real.
Do it step by step
- Test a bonus against a discount.
- Frame savings in the unit people care about: dollars for big items, percent for small.
- Add a real deadline.